In 2025, the UK’s painting services scene is evolving into a vibrant blend of artistry, technology, sustainability, and immersive design. Whether it’s breathing new life into a historic flat in London or giving a corporate reception a modern refresh, these trends reflect how painting has become both functional and expressive.
1. Earthy Tones & Bold Statements
Gone are the days of stark whites. The UK is embracing warm, grounding colours—think terracotta, olive, deep mustard, rust, and muted blues. These bring warmth and a sense of serenity to interiors, whether in cozy homes or bustling workspaces.
2. Statement Ceilings & Colour Capping
No longer ignoring the “fifth wall,” ceiling painting is making a comeback. Whether you opt for bold ceilings in jewel tones or experiment with colour capping—layering shades from the same palette on walls, cornices, and ceilings—this technique visually raises space and adds drama.
3. Colour Drenching: Fully Immersive Spaces
Perhaps the most dramatic trend of 2025 is colour drenching—painting every surface in one harmonious hue. Designers in London and beyond are using rich olives, mustards, and muted purples to transform small spaces into moody, cocoon-like sanctuaries that feel immersive and stylish.
4. Textured Finishes, Murals & Maximalism
Texture rules the day—from limewash’s cloud-like finish to the opulence of Venetian plaster and tactile wallpapers. Meanwhile, the swing back to maximalism is fueling demand for vibrant, bespoke murals, artful arch shapes, and bold color-blocking statements.
One standout example is Lucinda Oakes, whose bespoke murals and marouflage creations (painted in her Sussex studio then installed on-site) are in high demand—starting at around £8,000 and taking up to 10 months to complete
5. Sustainability at the Forefront
Eco-friendly painting continues to gain traction. The demand for low-VOC, non-toxic, and breathable paints is rising, driven by both consumer health consciousness and regulatory focus on reducing emissions. Brands like Little Greene, Earthborn, and Lick are leading the charge.
6. Smart, Antimicrobial & Nano-Coating Innovation
The future of paint is smart. From antimicrobial coatings—gaining popularity in public and healthcare spaces—to nano and hydrophobic coatings that resist dirt, moisture, and graffiti, painting solutions are now addressing both aesthetic and hygienic needs.
7. Labour Shortages & Mechanical Advances
The industry grapples with an aging workforce. In 2023, the average age of UK painters was 55, and recruitment of younger talent remains a challenge.
To counteract this, more professionals are adopting mechanical application tools like handheld and airless spray systems to improve efficiency and handle larger workloads. Though adoption is still modest, it’s growing steadily.
8. Digital Visualization & AI Tools
UK-based startups like Decofy are transforming the way people visualize and plan painting projects. Through generative AI and mobile platforms, users can experiment with colors, estimate materials, and preview results in their own spaces before applying a single brushstroke.
9. Industry Pulse: Business Growth and Companies
The UK painting industry is thriving. As of 2024, there were 13,093 painting businesses—marking a 3% increase from the prior year.
One of the largest UK players is Novus Property Solutions Ltd, which leads the market in size and coverage.
10. Social Painting: Art Meets Experience
Beyond traditional services, UK consumers are embracing painting as a social experience. PopUp Painting, which hosts “sip-and-paint” events in cities like London and Birmingham, is making creative evenings accessible. No experience needed—just paint, sip, and enjoy.
Quick Trend Snapshot
| Trend | What’s Happening in the UK |
|---|---|
| Earthy & Bold Tones | Warmer palettes like terracotta, mustard, olive |
| Statement Ceilings & Capping | Colour layering and bold ceiling treatments |
| Colour Drenching | Full-room immersive tones |
| Texture & Murals | Limewash, plaster, custom artworks |
| Eco & Low-VOC Paints | Sustainable brands and healthier options |
| Smart Coatings | Antimicrobial, nano, hydrophobic finishes |
| Labour & Mechanisation | Aging workforce and spray tool adoption |
| Digital Visualization | AI/mobile design preview tools |
| Business Growth | 13k+ companies; Novus leads the market |
| Social Painting | PopUp Painting and experiential art nights |
